Hollywood Type

Recently I received an email from a friend that loves typography, and she send me these images they are illustrations of old Hollywood artist that have been made with different types of fonts. The illustrations were publish in a Brazilian new paper. If you look at it none of the type as been distorted, I'm mentioning these because they are many artist that distort the type so they can show what they want to communicate, in this case is just been placed correctly so the shape of the letters assimilate the shape of the body. Cool right!!

Type in buildings

While walking on South Beach threw Ocean Drive these two Hotel came to my attention because of the bold signs they have. Guessing by the structure, the color, and the decorative motives in the front of the Hotel I believe they belong to a 40's - 50's era. After these I realize and learned that every font used in each sign not only came to play in the architectural design so it looks good and attractive to the public, but it also gives you a hint of the vibe lived in them.

A creative way of using Bembo Type

While I was surfing the web for fonts usable for a design I came across an interesting website that uses the Bembo font in a creative an fun way. Before I reveal the site let me tell you a little bit of the Bembo typeface. Bembo type originates in Venice by the year 1929, is a copy of the Aldine Roman typeface. Late in the 15th century, Aldus published a relatively insignificant 60-page essay by the Italian scholar Pietro Bembo, from which it got its name. The type used for the text was a new design commissioned by Aldus and cut by Francesco Griffo.

Griffo’s design was lighter and more harmonious in weight than earlier romans. Text set in it was also more inviting and easier to read than previous designs of the era. The publication became very popular in Italy an soon spread to France where it came to the attention of Claude Garamond, a famous French type founder, and through his efforts to copy the typeface eventually spread its influence to Germany, Holland and the rest of Europe. Characteristics of the Bembo type are:

1. minimal variation in thick and thin stroke weight
2. small x-height
3. ascender height exceeding cap height
4. oblique stress
5. short, bracketed serifs with cupped bases
6. angled serifs on lower case ascenders

The website is: www.bemboszoo.com
Go on and check in out it is really interesting!!!!!

Who said type can't be use as a POP

Ever since we started this class is been inevitable to see type from another perspective. For example last week when I was researching for magazine grids for another class, I came upon this image which is a POP display of the Rolling Stone magazine.
These image shows us how designer are incorporating and using type creatively in their design. These specific display was use in a Rolling Stone travel exhibition called the 30th Anniversary Covers Tour, where the most popular covers where shown with objects donated by the artist appearing in the covers. In this case inside the lowercase g you will find one of Madonnas concert customs autograph from the 80's.