Sunday, September 13, 2009

A creative way of using Bembo Type


While I was surfing the web for fonts usable for a design I came across an interesting website that uses the Bembo font in a creative an fun way. Before I reveal the site let me tell you a little bit of the Bembo typeface. Bembo type originates in Venice by the year 1929, is a copy of the Aldine Roman typeface. Late in the 15th century, Aldus published a relatively insignificant 60-page essay by the Italian scholar Pietro Bembo, from which it got its name. The type used for the text was a new design commissioned by Aldus and cut by Francesco Griffo.

Griffo’s design was lighter and more harmonious in weight than earlier romans. Text set in it was also more inviting and easier to read than previous designs of the era. The publication became very popular in Italy an soon spread to France where it
came to the attention of Claude Garamond, a famous French type founder, and through his efforts to copy the typeface eventually spread its influence to Germany, Holland and the rest of Europe
. Characteristics of the Bembo type are:
  1. minimal variation in thick and thin stroke weight
  2. small x-height
  3. ascender height exceeding cap height
  4. oblique stress
  5. short, bracketed serifs with cupped bases
  6. angled serifs on lower case ascenders
The website is: www.bemboszoo.com
Go on and check in out it is really interesting!!!!!

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