Who said type can't be use as a POP

Ever since we started this class is been inevitable to see type from another perspective. For example last week when I was researching for magazine grids for another class, I came upon this image which is a POP display of the Rolling Stone magazine.
These image shows us how designer are incorporating and using type creatively in their design. These specific display was use in a Rolling Stone travel exhibition called the 30th Anniversary Covers Tour, where the most popular covers where shown with objects donated by the artist appearing in the covers. In this case inside the lowercase g you will find one of Madonnas concert customs autograph from the 80's.